Design-led.
Manufacturing-minded.
- Integrated
factories - 2
- Starting MOQ
in units - 200
- Core
capabilities - 6
From concept
to collection.
For your brand.
Full-service jewelry
manufacturing.
Built around your
next big idea.
Our clients
Craftsmanship, speed and straight answers
Company details
Tap a line to explore
2017Founded
200Minimum order · units
Two vertically integrated factories in Dongguan, with casting, plating, stone setting, polishing and packaging all in-house.
A design-forward office in Shenzhen, where CAD design, sampling and material sourcing begin.
316L stainless steel, sterling silver 925, brass and gold vermeil.
70+ specialists across 250+ machines, including one of the region’s largest chain-making facilities.
Transparent pricing, quality assurance and flexible minimum orders, starting from 200 units.
With two vertically integrated factories in Dongguan and a design-forward office in Shenzhen, we specialize in full-service jewelry development, from concept to customer.
We built the factory we always wished we had. Now it’s yours.
Whether you’re scaling a DTC brand or developing private label for retail, we meet you at your growth stage.
Meet the team
Two core divisions
Different starting points.
The same ambition.
A head start.
Still your signature.
Start with pre-designed styles, flexible minimums, and faster production timelines. Build a collection with your brand at its heart.
- Pre-designed styles
- MOQ-friendly options
- Faster production timelines
Your design.
Built to spec.
Bring your own designs. We take them from CAD to sample to scaled production, with IP protection and NDAs as standard.
- CAD-to-sample process
- IP-safe, NDA-protected
- Scalable production
What we produce
Six core capabilities.
One considered process.
The beginning of every form.
Casting in sterling silver, stainless steel, and brass. We develop the structure of your piece around its design, material, and production needs.
Color that lasts.
Gold vermeil, IP plating and rhodium, applied to your spec so every piece in the run matches the approved sample.
Set to hold. Placed to catch the light.
Prong, bezel and pavé settings that secure every stone and show it at its best.
Detail, down to the hallmark.
Precision engraving and laser work for logos, personalization and hallmarking.
The finish you can feel.
Polished, brushed or sandblasted. We agree the surface with you, then hold it across the whole order.
Ready for the shelf.
Custom packaging and fulfillment solutions, so your collection arrives ready to sell.
The way a piece is made matters. Explore our approach to certification, responsible manufacturing, and the details behind every collection.
Our approach![Sedex]()
Sedex member![amfori BSCI]()
amfori BSCI![ISO]()
ISO certified
In our clients’ words
“Working with Petra Jewelry was an outstanding experience. Their craftsmanship, attention to detail, and commitment to quality are unmatched. They truly brought our designs to life, and we couldn’t be happier with the results!”
About us
A trusted manufacturing partner to today’s most forward-thinking jewelry brands — built on experience, integrity, and relentless attention to detail.
Our story
Founded in 2017, Petra Jewelry emerged from a shared vision to bridge the gap between creative brands and expert manufacturing. With decades of combined experience—spanning global brand-building and high-volume production for industry leaders—we crafted a factory that marries design innovation with technical precision.
Trusted by brands like Asos, Guess, and Nordstrom, we specialize in crafting fashion jewelry from premium materials, including sterling silver and stainless steel, and boast one of the region’s largest chain-making facilities.
Meet the people behind Petra- 01
Full vertical integration
Design, casting, setting, plating, QC, and fulfillment
- 02
On-ground team
Western–Chinese leadership with strong factory ties
- 03
Transparency-first
Clear pricing, real timelines, and open communication
- 04
Scalable support
From small runs to mass-market rollouts
Our hybrid leadership structure means you’re getting the best of both worlds — international quality standards with the speed and cost-efficiency of Chinese manufacturing.
- Countries
served - 30
- Global
partners - 15
- Skilled
artisans - 200
We offer full-spectrum services for brands who want things done right the first time.
Core services
Product Development
CAD design, sampling, material sourcing
Casting
Brass, sterling silver, stainless steel
Stone Setting
CZ, lab-grown, natural — prong, pave, bezel
Plating & Finishing
Gold vermeil, IP plating, rhodium, matte/polish
Packaging Solutions
Custom boxes, eco-mailers, gift kits
Logistics & Fulfillment
Assembly, QC, labeling, global shipping
Our minimum order quantity (MOQ) is 200 units. This ensures efficient production and cost-effectiveness for both small and large orders.
Yes. Our contract manufacturing process is IP-safe and NDA-protected, so your designs stay yours from the first sketch to the final shipment.
Yes. Sampling is part of our CAD-to-sample process, so you can approve the piece before you commit to a full production run.
It depends on the design, materials and quantity. We confirm a clear timeline with every quote and keep you updated at each stage.
Yes. We offer custom boxes, eco-mailers and gift kits, plus assembly, labeling and global shipping.
We take your custom designs and turn them into high-quality, production-ready jewelry — with full control over materials, processes, and details.
Start your projectOur process
Start with your concept and goals — we listen, understand, and collaborate on your vision.
From CAD modeling to material selection, we plan every detail with precision and purpose.
Skilled artisans and advanced tools come together to build your custom solution with care.
Thorough inspection and testing to ensure stability, quality, and reliability.
Six core capabilities.
One considered process.
Bespoke jewelry crafted with premium materials and innovative design, reflecting exclusivity and prestige.
Private label and exclusive collections built to your price points, with the consistency and certified production big retailers expect.
Reliable, repeatable production at volume — from small runs to mass-market rollouts.
At Petra Jewelry, sustainability isn’t an afterthought—it’s part of who we are. As a trusted manufacturing partner to leading global brands, we believe that beautiful jewelry should be made with integrity and respect for the planet.
Our approach- FSC Packaging
- Recycled Metals
- Ethical Sourcing
Our approach
Ethical Sourcing
We work only with vetted suppliers who meet strict ethical and environmental standards—ensuring our metals, stones, and materials are responsibly sourced.
Eco-Conscious Manufacturing
Our fully integrated production process allows us to minimize waste and energy use at every stage—from design and casting to finishing and fulfillment.
Waste Management & Recycling
We recycle precious metals, reuse materials, and responsibly dispose of manufacturing byproducts.
Continuous
Improvement
We know sustainability is a journey, not a destination. That’s why we regularly review and refine our processes, working closely with our partners to raise the bar on responsibility and transparency across the supply chain. From ethically sourced materials to reducing waste in production, every step we take is intentional.
Our goal is not only to meet global standards but to lead by example in building a more responsible jewelry industry.
A Better Future, Together
We’re proud to help global brands bring their jewelry to life — beautifully, ethically, and responsibly. When you partner with Petra Jewelry, you’re not just choosing a manufacturer. You’re choosing to make a positive impact. We prioritize sustainable materials, energy-efficient production, and fair labor practices.
Together, we can create timeless pieces that respect both people and the planet.
Contact us
A trusted manufacturing partner to today’s most forward-thinking jewelry brands — built on experience, integrity, and relentless attention to detail.
Request for catalogue
We respond within 24 hours.
A name behind every piece.
Every promise has a face.
Meet the people you would work with. Western and Chinese leadership, united by one standard: standing behind your product.
Meet our leadership
-
![Ali Kaaba]()
Ali KaabaCEO and Co-Founder Shenzhen -
![Rita Shi]()
Rita ShiCOO Shenzhen -
![Liu]()
LiuFactory Director Dongguan
Brand thinking. Manufacturing discipline.
Start a conversationWe started on your side of the table.
We were jewelry designers and brand builders, sending files into a black box and waiting to see what came back.
Beautiful work arrived too slowly. Faster production fell short. Middlemen stood between the brand and the people making it.
So we built a different kind of partner.
One team. One standard.
From the master you sign
to the carton we seal.
We know what it means to trust someone with an idea.
We began as jewelry designers and brand builders. Your point of view is where our story started.
The same bar for every piece, no matter who signs it off.
Western and Chinese leadership share one quality standard. A sample passes or it goes back, and you hear about it either way.
Your project has a name, a desk, and a phone number.
No agents, no middlemen. You work directly with the people in Shenzhen and Dongguan who design, make, and ship your product.